Introduction of Search Engine Optimization (SEO)
SEO stands for “ search engine optimization. ” In simple terms, it means the process of perfecting your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your runners have in search results, the more likely you're to garner attention and attract prospective and around clients to your business. Search engines similar as Google and Bing use bots to crawl pages on the web, going from Website to the Website, collecting information about those pages, and putting them in an indicator. suppose of the indicator as a giant library where a librarian can pull up a book( or a web page) to help you find exactly what you ’re looking for at the time. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
What Mainly is Search Engine Optimization (SEO)

Why We Need Search Engine Optimization (SEO)
SEO is a basic part of digital marketing because people conduct trillions of searches every time, frequently with marketable intent to find information about products and services. Search is frequently the primary source of digital business for brands and complements other marketing channels. Greater visibility and ranking advanced in Find results than your competition can have a material impact on your lowermost line. still, the search results have been evolving over the once many times to give users more direct answers and information that's more likely to keep users on the results page rather of driving them to other websites. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and give users with further information about your company directly in the results. When you understand what your website users want, you can also apply that knowledge across your campaigns( paid and organic), your website, your social media parcels, and more.